Everything you need to know about 3D Secure in the US
For online merchants in the US, the modern version of 3D Secure offers a powerful upgrade to payment security.
Every declined payment is a missed opportunity. Whether it’s a failed credit or debit card transaction or a false fraudulent transaction flag, each breakdown in the payment authorization process costs you revenue—and chips away at customer satisfaction.
For businesses that rely on online payments, the payment authorization rate isn’t just a backend metric—it’s a reflection of how well your payment system is designed. And while some merchants respond to declined transactions by switching payment processors or testing a different payment method, lasting improvements come from securing and streamlining the entire payment flow.
In this article, we’ll break down how secure payment strategies can:
Because sometimes, the key to a higher authorization rate isn’t sending more attempted transactions—it’s making sure each one is secure, accurate, and trusted by the customer's bank.
The payment authorization rate is a core metric for any business that accepts credit or debit card payments. It tells you how often your authorization attempts result in successful transactions—and by extension, how frequently your payment system is working as intended.
At its simplest, the payment authorization rate is calculated as:
(Number of successfully authorized transactions) / (Number of attempted transactions)
This percentage helps you understand how well your payment gateway, payment processor, and backend flows are performing in real-world scenarios.
Authorization rates are a proxy for operational health in your payment process. High rates usually indicate:
Low rates, on the other hand, signal costly friction in your transaction process, often stemming from:
A wide range of issues can derail payment authorization—even when customers have enough funds. Some of the most common include:
By understanding and optimizing for these factors, businesses can significantly improve payment authorization rates, reduce failed transactions, and deliver a smoother customer experience.
At a glance, a failed payment authorization might look like a simple issue with the customer's bank—but often, the root cause lies earlier in the payment flow. The way data moves from checkout to payment processor to issuing bank can introduce noise, raise red flags, or erode trust—especially when it’s not secured correctly.
Understanding the anatomy of the payment process is key to improving your payment authorization rate.
Every card payment—whether credit or debit card, mobile wallet, or recurring subscription—follows a similar path:
If anything feels “off”—an inconsistent data format, an expired network token, or signs of a potential fraudulent transaction—the transaction fails.
Poorly secured payment systems tend to introduce friction in ways that aren’t always visible to product or engineering teams:
Even when declined payments aren't your fault, the upstream lack of confidence can lead to a lower payment approval rate across the board.
Security is supposed to reduce fraud risk—but too much friction in the wrong places increases the risk of false declines. For example:
In short, authorizing payments isn’t just about whether a customer has enough funds—it’s about whether the entire flow gives off the right signals.
When your payment gateway presents consistent, encrypted, and well-formatted requests, issuers are more likely to greenlight them. This leads to:
A secure payment flow is more than a backend best practice—it’s a growth lever.
Security is often treated as a cost center—something you invest in to reduce risk, not to grow revenue. But in the world of payment processing, a well-designed security infrastructure can directly improve your payment authorization rate by making transactions faster and more trustworthy in the eyes of the issuing bank.
Here’s how secure payment flows drive higher authorization rates in practice.
Network tokens—generated and managed by card networks like Visa and Mastercard—are designed to replace raw credit and debit card data with a secure alternative. They’re harder to compromise and easier to verify.
Secure tokenization helps:
Merchants using network tokens often see authorization rates rise by several percentage points—especially on mobile platforms like Apple Pay or Google Pay.
Every time payment data moves through your system—frontend, backend, to payment provider—there’s a chance it can be intercepted, altered, or misformatted.
Tools like Evervault’s Relay allow you to encrypt payment information in transit without rewriting your application code. This improves trust with downstream partners by:
Secure encryption during transmission helps ensure that every request is consistent, predictable, and low-risk.
Issuers look for signs that your payment system is handling data responsibly. Processing sensitive transactions in secure, attested environments—like Evervault Cages built on AWS Nitro Enclaves—helps you:
When you isolate sensitive processes, you reduce the blast radius of a bad actor or system failure—making every payment authorization attempt cleaner.
Aggressive or poorly timed retries can make you look risky to payment processors and issuers. Secure systems allow you to:
Clean retries are a trust signal—and trust leads to more successfully authorized payments.
Adopting Apple Pay, Google Pay, and other secure wallets not only improves UX—it improves security. These methods:
Secure wallet-based payments are increasingly treated as low-risk transactions by the ecosystem—which means higher authorization success.
Improving your payment authorization rate doesn’t just reduce friction—it directly impacts revenue, growth, and customer loyalty. Here’s how secure payment flows translate into business wins.
Every percentage point gained in your payment approval rate is money saved from failed payments and declined transactions. For high-volume businesses, a 1–2% lift in successful transactions can mean millions in recovered revenue annually.
Secure systems:
This leads to more legitimate transactions being approved—especially for recurring payments and online transactions.
When a customer’s payment method fails unexpectedly, they don’t just get frustrated—they churn.
By improving authorization success, you:
In industries like SaaS or ecommerce, reducing declined payments can have compounding effects on customer lifetime value.
Security is often seen as a blocker to scale—but secure-by-default payment systems can actually accelerate growth. With Evervault, teams can:
In short, payment optimization through security gives your business the confidence to scale, experiment, and expand—without compromising user experience or operational integrity.
Improving your payment authorization rate isn’t just about post-processing optimization—it’s about how your system handles data from the start. Evervault is built on the principle that world-class security should be easy to implement, invisible to users, and inherently scalable.
Here’s how Evervault’s architecture is designed to enable secure payment flows that naturally lead to higher approval rates, fewer declined transactions, and stronger relationships with payment service providers.
Evervault's Relay is a transparent HTTPS proxy that encrypts payment data in transit—before it even hits your backend.
With Relay, you can:
This enables you to meet stringent payment system security standards while minimizing code complexity. The result? Cleaner, more consistent data entering your system—leading to higher authorization success and fewer edge-case failed payments.
Built on AWS Nitro Enclaves, Enclaves are isolated, tamper-proof compute environments where you can process encrypted payment information securely.
Use cases include:
Enclaves guarantee that:
This level of isolation is rare—and it’s a key reason Evervault-backed systems maintain high authorization rates even under tight compliance requirements.
Security can’t slow down shipping. Evervault’s JavaScript SDKs and UI components let you build compliant payment forms in minutes.
Key benefits:
These SDKs simplify everything from one-time credit card entry to complex payment method orchestration—reducing friction and ensuring that what reaches the backend is ready for clean, secure authorization.
Evervault’s architecture is unique in that it never stores customer data, encrypted or otherwise. Instead:
By separating encryption from storage, Evervault helps you reduce your PCI DSS scope, eliminate data retention risks, and simplify the audit trail—all while giving your system the confidence to deliver consistently successful authorizations.
Every payment failure chips away at revenue, trust, and growth. While payment authorization failures can sometimes be traced to transaction amount or insufficient funds, many are preventable. Insecure systems, misconfigured flows, and inconsistent data handling often lead to unnecessary payment declines—even in otherwise legitimate transactions.
To truly optimize authorization rates, businesses must think beyond retry logic and reactive fraud tools. A secure-by-design payment flow—one that’s clean, encrypted, and isolated—sends better signals to the parties involved in every transaction, especially the issuing bank.
With tools like Evervault, you can make those improvements without slowing down development. And by incorporating techniques like machine learning in secure environments, you can move from reactive fixes to proactive optimization—where every payment attempt has the best possible shot at success.
Secure payments aren’t just about compliance. They’re about confidence—yours, your customers’, and your bank’s.