3D Secure can reduce fraud and, where eligible, shift liability to the issuer. Yet in markets where it isn't mandated, why is adoption slower?

This usually comes down to three worries: adding friction at checkout, varying issuer support, and customers who've never seen the flow before.

By not implementing 3DS, you also miss out on a less obvious benefit. A method of taking calculated risks on transactions you would otherwise decline. A new customer with no purchase history, or a transaction flagged by your fraud model. Run 3DS, and a pass turns that decline into a sale.

Evervault is one of the few non-PSPs to have built its own EMVCo-certified 3DS server. Our unique position gives us access to first-party authentication data. And we're bringing that data to this session, broken down market by market.

Join Shane Curran, Evervault Founder and CEO, for a practical session on when implementing 3DS makes sense for your business, market by market, and in what form.

In this session, you will learn:

• Why the implementation decision is worth making in countries where it is optional

• How it actually performs in non-mandated countries

• When it earns its place and in what form

• What solution to go for and how to tell if it is working

You'll leave able to make an informed and defensible call on 3DS where it’s optional.